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May 30, 2024
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2023-2024 Academic Catalog [ARCHIVED CATALOG]
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BMKT 2080 - Social Media Marketing
Credits: 3
New technologies have changed and challenged the marketing landscape. By analyzing case studies and examining current uses of social media marketing, students will learn how to harness the power of user-generated content to create buzz, position products, and raise brand awareness. The course will emphasize strategies for measuring the effectiveness of social media marketing campaigns.
Prerequisite: ENG 1010 with a grade of C- or higher
Elective Code(s): BUS
Previous BMK* 208
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