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May 20, 2024
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2023-2024 Academic Catalog [ARCHIVED CATALOG]
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BMKT 2410 - Principles of Advertising
Credits: 3
An exploration of the principles and application of advertising. Topics include advertising, research, planning, ad creation, media planning /campaign implementation. Student teams conceive, produce and integrate all the components necessary for an advertising campaign as a major part of the class coursework. Course covers traditional through Digital and personal media including mobile.
Prerequisite: ENG 1010 with a grade of C- or higher
Elective Code(s): BUS
Previous BMK* 241, BMK* 230
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