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May 10, 2025
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2023-2024 Academic Catalog [ARCHIVED CATALOG]
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COMM 1304 - Introduction to Public Relations
Credits: 3
A comprehensive survey of public relations principles and practices: fact-finding, planning and programming, action and communication, evaluation. This course covers relationships between organizations and their publics, and the effective use of media. Students will plan a complete public relations program.
Prerequisite: ENG 1010 and basic computer literacy
Elective Code(s): HUM, LART
Previous COM* 201
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