Fashion Merchandising and Retail Management, AS

Program code: FMRM-AS

Location: Gateway

Program Description

Fashion and retailing are exciting and vital industries in our economy. This degree program will focus on the business side of the fashion industry, which included retailing, marketing, manufacturing, visual merchandising, consumer behavior, fashion cycles, and store planning. Students will study the complete supply chain from materials to manufacturing and buying to promotion and selling of fashion and related products. This program prepares students for careers with retail, wholesale, and manufacturing organizations in buying, merchandising, fashion coordination, sales, and sales promotion. Practical training is provided through field work experiences, including New York City. The program courses may be transferred to bachelor’s degree programs.

Learning Outcomes

  1. Identify core concepts of retail management and fashion merchandising and their roles in society and the global economy,
  2. Demonstrate information literacy through research skills and the use of technology,
  3. Demonstrate analytical, problem-solving, and decision-making skills applicable to retail management and fashion merchandising,
  4. Describe the legal and ethical environments of the fashion and retail industries.
  5. Apply effective written and oral communication skills to business situations,
  6. Examine career opportunities in the global fashion and retail industries.

Degree Requirements

General Education Courses
ENG 1010Composition3
MATH 1001Quantitative Literacy (or higher - college level)3
Elective ARHX - Arts & Humanities Course3-4
Elective SCRX - Scientific Reasoning Course or Elective SCKX - Scientific Knowledge Course3-4
PSY 1011General Psychology I3
CCS 1001College and Career Success3
BUSN 2100Business Communication3
Program Courses
ACCT 1130Principles of Financial Accounting3
BENT 2180Entrepreneurship3
BMKT 1003Principles of Retailing3
BMKT 2010Principles of Marketing3
BMKT 2015Principles of eBusiness3
BMKT 22003
BMKT 2410Principles of Advertising3
BMKT 2055Introduction to the Fashion Industry3
BMKT 2057Textiles3
BMKT 2195Retail Field Experience I3
BMKT 2295Field Experience II3
CSA 1110Introduction to Software Applications3
or CSA 1111 Spreadsheet Applications
Business Elective - course in ACCT, BENT, BFIN, BMGT, BMKT, BUSN, ECON, CSA 13
Total Credits60-62
1

or HOSP 2244 Meetings, Conventions and Special Events Management