Oct 02, 2025  
2023-2024 Academic Catalog 
    
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2023-2024 Academic Catalog [ARCHIVED CATALOG]

BMKT 2160 - Digital Marketing

Credits: 3

Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. The course will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. Computer skills are necessary.

Prerequisite: ENG 1010  with a grade of C- or higher
Elective Code(s): BUS
Previous BMK* 216