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Sep 27, 2024
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2023-2024 Academic Catalog [ARCHIVED CATALOG]
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HOSP 2238 - Customer Relationship Management
Credits: 3
The purpose of this course is to give the student a solid foundation in customer relationship management. Students will learn strategic concepts and managerial tactics necessary for organizational success in a customer driven service economy. This course will focus on the applications of consumer behavior, strategic planning, teamwork, cultural coaching, and vision building, as well as an introduction to Total Quality Management. This course emphasizes the importance of development and retention of repeat customers and business buyers.
Prerequisite: Eligibility for ENG 1010
Previous HSP* 238
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