Jun 24, 2024  
2024-25 Curriculum Guide 
    
2024-25 Curriculum Guide

Business Administration: Marketing, AS (BMKT-AS)

Location(s): Asnuntuck, Gateway, Housatonic, Manchester, Middlesex, Naugatuck Valley, Northwestern Connecticut, Norwalk, Three Rivers, Tunxis


This 2024-25 Curriculum Guide is intended as a reference for Fall 2024 registration. The complete 2024-25 Academic Catalog will be finalized on July 1, 2024.

A focus on marketing is available under the Business Administration parent degree. The Management option provides students with knowledge, techniques, and perspectives in the theory and practice of marketing. The program prepares students for further study and a broad variety of entry level marketing careers and customer service roles. Not all classes are fully transferable.

Students develop skills in accounting, ethics, finance, law, management, management information systems, and marketing which are needed to succeed in businesses from sole proprietorships through global corporations. This degree will prepare students to enter a variety of positions in business, start their own venture or continue to a bachelor’s degree program.

Business Administration Learning Outcomes:

In addition to the General Education learning outcomes, upon successful completion of all program requirements, graduates will be able to:

  • Describe and appraise the economic, political, regulatory, legal, technological, ethical and social contexts of organizations in a global society
  • Define and evaluate principles, techniques and major functions of management and business organizations.
  • Understand the U.S. legal system and be able to apply the principles to the legal environment in which organizations conduct business.
  • Understand, apply and evaluate marketing fundamentals to make tactical decisions to execute business strategy.
  • Develop and interpret financial statements using accounting and finance principles to make evidence- based decisions.
  • Apply quantitative and technical skills to analyze problems, formulate and develop solutions using appropriate technology, and effectively communicate results to stakeholders.

Marketing Learning Outcomes:

In addition to the General Education learning outcomes, upon successful completion of all program requirements, graduates will be able to:

  • Critically analyze and discuss topics including marketing ethics, the marketing mix and global/domestic marketing strategies.
  • Demonstrate the ability to effectively present marketing and promotion plans and to make an effective sales presentation, all of which reflect an understanding of customer behavior, segmentation and product and services positioning.
  • Demonstrate the ability to collect, process, and analyze consumer and market data to make informed decisions.
  • Demonstrate the ability to create and implement traditional and digital marketing communication strategies.
  • Apply the knowledge, concepts, tools necessary to overcome challenges, and issues of marketing in a changing technological landscape.

Program Requirements


Business Administration Program Core (24 credits)


Total Credits: 60-61