Business Administration: Marketing Certificate (BMKT-CC)

This 2024-25 Curriculum Guide is intended as a reference for Fall 2024 registration. The complete 2024-25 Academic Catalog will be finalized on July 1, 2024.

The Marketing Certificate is meant for either new students or younger professionals wishing to enhance their skills and knowledge through additional education. This certificate programs focuses on fundamental marketing concepts; including pricing, promotional strategies, marketing communications, and the use of digital technologies for marketing purposes.

Learning Outcomes:

• Critically analyze and discuss topics including marketing ethics, the marketing mix and global/domestic marketing strategies.
• Demonstrate the ability to effectively present marketing and promotion plans and to make an effective sales presentation, all of which reflect an understanding of customer behavior, segmentation and product and services positioning.
• Demonstrate the ability to collect, process, and analyze consumer and market data to make informed decisions.
• Demonstrate the ability to create and implement traditional and digital marketing communication strategies.
• Apply the knowledge, concepts, tools necessary to overcome challenges, and issues of marketing in a changing technological landscape.