Business Administration: Marketing, AS (BMKT-AS)

CT State Community College Catalog 2023-2024 New students enrolling for the first time in Fall 2023 will begin as students of Connecticut State Community College under this catalog.  Continuing students from one of the 12 community colleges will be transitioned into a CT State program in this catalog as of the start of the Fall 2023 term. The policies, courses and programs described are applicable as of the Fall 2023 term and may be updated as circumstances require.

 
Business Administration programs teach skills in accounting, ethics, finance, law, management, management information systems, and marketing which are needed to succeed in businesses from sole proprietorships through global corporations. This degree will prepare students to enter a variety of positions in business, start their own venture or continue to a bachelor’s degree program.

CT State Community College is accredited by the Associate Degree Board of Commissioners of the Accreditation Council for Business Schools and Programs (ACBSP).

This option provides students with knowledge, techniques, and perspectives in the theory and practice of marketing. The program prepares students for further study and a broad variety of entry level marketing careers and customer service roles. Not all classes are fully transferable.

Business Administration Learning Outcomes:

In addition to the General Education learning outcomes, upon successful completion of all program requirements, graduates will be able to:

• Describe and appraise the economic, political, regulatory, legal, technological, ethical and social contexts of organizations in a global society
• Define and evaluate principles, techniques and major functions of management and business organizations.
• Understand the U.S. legal system and be able to apply the principles to the legal environment in which organizations conduct business.
• Understand, apply and evaluate marketing fundamentals to make tactical decisions to execute business strategy.
• Develop and interpret financial statements using accounting and finance principles to make evidence- based decisions.
• Apply quantitative and technical skills to analyze problems, formulate and develop solutions using appropriate technology, and effectively communicate results to stakeholders.

Marketing Learning Outcomes:

In addition to the General Education learning outcomes, upon successful completion of all program requirements, graduates will be able to:

• Critically analyze and discuss topics including marketing ethics, the marketing mix and global/domestic marketing strategies.
• Demonstrate the ability to effectively present marketing and promotion plans and to make an effective sales presentation, all of which reflect an understanding of customer behavior, segmentation and product and services positioning.
• Demonstrate the ability to collect, process, and analyze consumer and market data to make informed decisions.
• Demonstrate the ability to create and implement traditional and digital marketing communication strategies.
• Apply the knowledge, concepts, tools necessary to overcome challenges, and issues of marketing in a changing technological landscape.