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Sep 16, 2024
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2024-2025 Academic Catalog
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BMKT 2010 - Principles of Marketing
Credits: 3
This is a foundational marketing course that introduces students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. Students study markets, create and manage a marketing mix, develop marketing strategies and consider customer motivation, with emphasis on basic marketing research and marketing management. In addition, students analyze the various marketing functions and apply theories and techniques to problems and cases in the context of current marketing practice and market environment.
Elective Code(s): BUS, GLKY
Previous BMK* 201
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