May 03, 2026  
2024-2025 Academic Catalog 
    
2024-2025 Academic Catalog [ARCHIVED CATALOG]

BMKT 1230 - Principles of Customer Service


Credits: 3

This course is the study of the principles and practices involved in providing excellent customer service. Students learn effective verbal and nonverbal communication techniques, professional customer service behaviors, problem solving and the monitoring and measuring of customer service. Delivery of customer service by telephone, in person, by mail and via the Internet is studied.

Prerequisite: None
Prerequisite/Corequisite: None
Corequisite: None
Elective Code(s): BUS
Previous BMK* 123