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May 03, 2026
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2024-2025 Academic Catalog [ARCHIVED CATALOG]
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BMKT 2350 - Public Relations
Credits: 3
A study of the principles and practices of modern public relations as they apply to profit- making and not-for-profit organizations. Students study a practical approach to the methods of establishing and maintaining positive relationships between an organization and its stakeholders. These stakeholders or “publics” include customers, employees, competitors, investors, vendors, government agencies, and society in general. Topics include special events planning, media relations planning and effective communications. Ethical and social responsibility and negative publicity are also discussed. Case studies are used to illustrate creative solutions to public relations problems. Students demonstrate their learning by developing a public relations campaign.
Prerequisite: ENG 1010 with a grade of C- or higher
Elective Code(s): BUS
Previous BMK* 235
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