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May 03, 2026
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2024-2025 Academic Catalog [ARCHIVED CATALOG]
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BMGT 2421 - Customer Relations
Credits: 3
This course introduces students to the fundamentals of developing best practices for internal customer service and the impact onexternal customer service. The concept that outstanding external customer service begins with exceptional internal customer service will be explained. Students will explore the basic elements of setting internal expectations for service delivery, hand-offs within the customer supply chain, and the five W’s of a hand-off (who, what,when, where, and why).
Prerequisite: Completion of ENG 1010 with C- or higher
Prerequisite/Corequisite: None
Corequisite: None
Previous BMG* 221
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