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May 03, 2026
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2024-2025 Academic Catalog [ARCHIVED CATALOG]
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BMKT 1003 - Principles of Retailing
Credits: 3
Explores the fundamentals of retailing and its scope and significance in our marketing system. Among the topics covered are the distinguishing characteristics of retailing and retailers, store classification, operations planning, retail buying and merchandising, store location analysis, store layout and design, the retail price, future trends, and retailing careers.
Prerequisite: none
Prerequisite/Corequisite: none
Corequisite: none
Previous BMK* 103
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