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May 03, 2026
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2024-2025 Academic Catalog [ARCHIVED CATALOG]
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BMKT 2070 - Consumer Behavior
Credits: 3
This course builds a useful conceptual framework that both enhances understanding and permits practical application of consumer behavior principles to marketing strategy. Discussion focuses on the consumer as an individual, consumers in their social and cultural settings, the consumer decision-making process, and consumer behavior and society.
Prerequisite: BMKT 2010 with a grade of C- or higher
Elective Code(s): BUS
Previous BMK* 207
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