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May 03, 2026
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2024-2025 Academic Catalog [ARCHIVED CATALOG]
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BMKT 2140 - International Marketing
Credits: 3
An analysis of the techniques, procedures, and strategies used by multinational firms. Emphasis on the economic, cultural, political/legal and technological factors that influence the marketing of consumer and business goods. Methods and sources of data for determining products to sell and countries in which to sell them are studied.
Prerequisite: BMKT 2010 with a grade of C- or higher
Elective Code(s): BUS
Previous BMK* 214
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